Search Engine Optimization (SEO)

Search Engine Placement

At Site-Maker.com we use our expertise and technological know-how to get top search engine placement. Search Engine Placement is an effective way to generate Web site traffic and is also effective when combined with Search Engine keyword advertising. You can dramatically increase the number of visitors to your site by harnessing the traffic potential of the major search engines.

  • Is it a priority to bring additional traffic to your web-site?
  • Would you like to improve the position of your website on the major search engines?
  • Would you like to convert more of the traffic on your site to sales?

Keywords: We help you choose the 20 keyword phrases that best reflect the main focus of your site.

Invisible Tags: We arrange the alt tags, title tags and meta tags to maximize visibility and placement. A meta tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide coded information analyzed by the search engines when building their indexes.

Link Popularity: Since many search engines now use link popularity in their rankings, we employ link building strategies such as reciprocal link relationships with related businesses.

About Search Engine Positioning

To understand why search engine positioning is important you must first understand the concept of a search engine. There are over 5 billion documents on the World Wide Web today. You use search engines such as MSN, Google, or Alta Vista to help sift through this gigantic collection of documents to find the specific information you need.

An Internet surfer will likely take one of 3 routes your Web site:

1. The Internet surfer types the entire URL into the command line of their browser. This option requires that your URL is well known. (And the URL should also be easy to spell!)
2. The Internet surfer clicks on an advertisement or link that sends him to your Web site.
3. The Internet surfer locates you by typing certain keywords or your company name into a search engine.

Internet surfers typically go to their favorite search engine, type in words that pertain to what they are looking for, and wait for the search engine to return its results in a list format. This is easy and effective. To give you an example: go ahead and search for "Chinese restaurants" on Google. The search will return thousands of Web sites!

No Internet surfer will scroll through thousands or even millions of results. Instead, they are going to pick from the links that are closer to the top of the search. So it would stand to reason that the Web sites that will do well on search engines are those that rank in the top 30 for the keyword phrases that have been selected for their site.

Search engine optimization is the way to go if you are looking to INCREASE TARGETED TRAFFIC to your site while complementing and improving your more traditional marketing and advertising efforts. Search engines work better for promoting your site for a number of reasons.

A top search engine ranking often translates into hundreds of new qualified visitors each month. It is reasonable to anticipate a steady stream of qualified traffic when your Web site achieves continuous top rankings on multiple search engines.

When an Internet surfer types a keyword into a search engine, they have already identified the product or service they need more information about. The search reflects a definite level of interest by a potential buyer.

Search engines are the most important tools for locating companies and their products on the Internet. Over half of all Internet users search the Web every day, and searching is the second most popular Internet activity. (Email is # 1!)

Why doesn't your Web site doesn’t get noticed by the Search Engines?

While having a quality website with a good design and good content is key, it is not enough to get your site noticed by a search engine. There are many factors that can hurt your site's search engine placement. Following are a few:

Splash Pages
While splash pages can be very nice and aesthetically pleasing to the eye, they are not very helpful when trying to place your site with search engines. Because splash pages are heavy with graphics but light on content they are difficult for search engines to spider. Search engine spiders are looking for links and content to evaluate. If your homepage is a splash page with no content you are basically telling the search engines that there is nothing to see on your site.

Frames
Search engines don't really know what to make of frames. If your site uses frames it is a likely cause of you not getting placed. Search engine spiders can only see top-level frame code. Unless you include links inside your NOFRAMES tag the spider will leave your site without indexing it.

Time
You may have to wait months for a spider to visit your site. Additionally, just because you get spidered doesn't mean you get immediately listed. There is a holding period from a few days to several weeks before their database is updated. Keep in mind that in addition to the new sites being submitted and the old sitebeing resubmitted each day, there is also a huge backlog of sites waiting to be spidered as well.

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Mastering Search Engine Placement

With changing business models for search engines and an ever increasing number of Web sites on the Internet, the old submission techniques are no longer adequate for getting search engine placement.

Submitting Ain't What it Used to Be
It used to be that having your Webmaster periodically submit your site was enough to get placement on the major search engines. The Web Position Gold software widely used by Webmasters to submit sites worked amazingly well. The success of

Are Search Engines Our Friends?
In today's competitive Internet marketplace, submission alone just isn't enough. The search engines are strapped for cash and many have set up senseless toll gates for submission. For instance Yahoo charges a $299 non-refundable, reoccurring fee tomerely review your site. This yearly payment provides no guarantee that your site will actually be included in their database! Search engines like Google actually rank a site lower if it is submitted rather than if it is found by their spider. This, coupled with the exponentially growing number of Web sites in the search engine databases, is making it more and more difficult to get good placement.

Please contact us at 818-248-7445

 



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