At
Site-Maker.com we use our expertise and technological know-how
to get top search engine placement. Search
Engine Placement is an effective way to generate Web site
traffic and is also effective when combined with Search Engine
keyword advertising. You can dramatically increase
the number of visitors to your site by harnessing the traffic
potential of the major search engines.
- Is
it a priority to bring additional traffic to your web-site?
-
Would you like to improve the position of your website
on the major search engines?
-
Would you like to convert more of the traffic on your
site to sales?
Keywords:
We help you choose the 20 keyword phrases that best
reflect the main focus of your site.
Invisible Tags: We arrange the alt tags,
title tags and meta tags to maximize visibility and placement.
A meta tag is a special HTML tag that provides information
about a Web page. Unlike normal HTML tags, meta tags do not
affect how the page is displayed. Instead, they provide coded
information analyzed by the search engines when building their
indexes.
Link Popularity: Since many search engines
now use link popularity in their rankings, we employ link
building strategies such as reciprocal link relationships
with related businesses.
About
Search Engine Positioning
To
understand why search engine positioning is important you
must first understand the concept of a search engine. There
are over 5 billion documents on the World Wide Web today.
You use search engines such as MSN, Google, or Alta Vista
to help sift through this gigantic collection of documents
to find the specific information you need.
An
Internet surfer will likely take one of 3 routes your Web
site:
1. The Internet surfer types the entire URL into the command
line of their browser. This option requires that your URL
is well known. (And the URL should also be easy to spell!)
2. The Internet surfer clicks on an advertisement or link
that sends him to your Web site.
3. The Internet surfer locates you by typing certain keywords
or your company name into a search engine.
Internet
surfers typically go to their favorite search engine, type
in words that pertain to what they are looking for, and wait
for the search engine to return its results in a list format.
This is easy and effective. To give you an example: go ahead
and search for "Chinese restaurants" on Google.
The search will return thousands of Web sites!
No
Internet surfer will scroll through thousands or even millions
of results. Instead, they are going to pick from the links
that are closer to the top of the search. So it would stand
to reason that the Web sites that will do well on search engines
are those that rank in the top 30 for the keyword phrases
that have been selected for their site.
Search
engine optimization is the way to go if you are looking to
INCREASE TARGETED TRAFFIC to your site while complementing
and improving your more traditional marketing and advertising
efforts. Search engines work better for promoting your site
for a number of reasons.
A
top search engine ranking often translates into hundreds of
new qualified visitors each month. It is reasonable to anticipate
a steady stream of qualified traffic when your Web site achieves
continuous top rankings on multiple search engines.
When
an Internet surfer types a keyword into a search engine, they
have already identified the product or service they need more
information about. The search reflects a definite level of
interest by a potential buyer.
Search
engines are the most important tools for locating companies
and their products on the Internet. Over half of all Internet
users search the Web every day, and searching is the second
most popular Internet activity. (Email is # 1!)
Why
doesn't your Web site doesn’t get noticed by the Search
Engines?
While
having a quality website with a good design and good content
is key, it is not enough to get your site noticed by a search
engine. There are many factors that can hurt your site's search
engine placement. Following are a few:
Splash
Pages
While splash pages can be very nice and aesthetically pleasing
to the eye, they are not very helpful when trying to place
your site with search engines. Because splash pages are heavy
with graphics but light on content they are difficult for
search engines to spider. Search engine spiders are looking
for links and content to evaluate. If your homepage is a splash
page with no content you are basically telling the search
engines that there is nothing to see on your site.
Frames
Search engines don't really know what to make of frames. If
your site uses frames it is a likely cause of you not getting
placed. Search engine spiders can only see top-level frame
code. Unless you include links inside your NOFRAMES tag the
spider will leave your site without indexing it.
Time
You may have to wait months for a spider to visit your site. Additionally,
just because you get spidered doesn't mean you get immediately listed.
There is a holding period from a few days to several weeks before
their database is updated. Keep in mind that in addition to the
new sites being submitted and the old sitebeing resubmitted each
day, there is also a huge backlog of sites waiting to be spidered
as well.
Mastering
Search Engine Placement
With
changing business models for search engines and an ever increasing
number of Web sites on the Internet, the old submission techniques
are no longer adequate for getting search engine placement.
Submitting
Ain't What it Used to Be
It used to be that having your Webmaster periodically submit
your site was enough to get placement on the major search
engines. The Web Position Gold software widely used by Webmasters
to submit sites worked amazingly well. The success of
Are
Search Engines Our Friends?
In today's competitive Internet marketplace, submission alone
just isn't enough. The search engines are strapped for cash
and many have set up senseless toll gates for submission.
For instance Yahoo charges a $299 non-refundable, reoccurring
fee tomerely review your site. This yearly payment provides
no guarantee that your site will actually be included in their
database! Search engines like Google actually rank a site
lower if it is submitted rather than if it is found by their
spider. This, coupled with the exponentially growing number
of Web sites in the search engine databases, is making it
more and more difficult to get good placement.
Please
contact us at 888-300-8419
